The 2018 Marketing in Culture Conference. Communication – Trends – Practice.

The 2018 Marketing in Culture Conference. Communication – Trends – Practice stands for two days of inspiring meetings and practical workshops. The event, organized on 1-2 March by the City Culture Institute in Gdańsk, will bring together almost 400 people from cultural institutions and NGOs throughout Poland. Get to know the environment, become inspired and gain new knowledge. Let’s meet up in Gdańsk!

During the third edition of the conference, we’re going to discuss non-obvious trends that may inspire culture, the pains and joys of working to promote cultural events, culture as a means of selling experience, democratic management of cultural institutions, graphic design for culture and research that helps design an institution’s actions.  

The get-together event for conference participants will take on the unusual form of a Stumble & Fall night. Those of the participants who register beforehand will be able to share their experience of failed projects in a light-hearted and casual formula. Not to expose themselves to criticism, but to gain lessons that will serve them in future endeavours.

“We’re going to select a few applications and invite their authors to present their stories during the evening part of the conference. We’re waiting to hear about inspiring ‘fuckups’, the ones that provoke conspiratorial ‘we’ve had that too’ smiles or raised ‘but that can’t be!’ eyebrows. When you’re working in the sphere of culture, where the success of a given event depends on a number of factors – from weather conditions to whether the speakers or our memory are in good shape – there are a number of crisis situations that we can emerge from unscathed. But what if everything seems to go wrong and our efforts don’t bring the results we want?” says Marta Bańka from the City Culture Institute.

The event, addressed to people working in the sphere of marketing and promotion of culture, each year gathers almost 400 specialists from the whole of Poland. Speakers of the third edition include Cezary Chwicewski (Up to Date Festival), Joanna Tabaka (Audience on Sight), Marcin Jasiński, (Most Innovative Manager of Culture of the Mazovian Province, Bemowo Culture Centre in Warsaw), Rene Wawrzkiewicz (The Polish Exhibition of Graphic Symbols, Warsaw Types), Grzegorz Jędrek (Brama Grodzka NN Theatre, wniedoczasie.pl blog), Mateusz Czech (Brand 24), and Justyna Kozioł (justynakoziol.pl). 

Some of the subjects put forward by the City Culture Institute are non-obvious trends that may inspire culture, the pains and joys of working to promote cultural events, culture as a means of selling experience, democratic management of cultural institutions, graphic design for culture and research that helps design an institution’s actions.

“During the conference, we don’t just want to inspire people to do new things. We’re practice-oriented, so each day participants will have six different workshops to choose from, such as e-mail marketing, managing social media profiles and analysing the data they provide, simple apps to process images and video, and building the institution’s brand,” says Monika Serafin from the City Culture Institute.