Professional workshops held by the best practitioners and experts in their fields, an atmosphere of cooperation, networking in a small group of participants, plus a lot of knowledge on new media and technologies used in culture – in a nutshell, this is the gist of the second edition of New Media Academy, an educational programme organized by the City Culture Institute. The course comprises eight meetings, starting on 10 March and lasting until the end of April. Register at

“Our training course is mostly addressed to persons working in the field of PR, promotion and communication, who would like to start relying on new technological solutions and learn how to use new media more effectively,” explains Karina Rojek from the City Culture Institute.

PR strategies in social media will be discussed by Anna Miotk, communications director in Polskie Badania Internetu (PBI), who specializes in the measurement and efficiency of PR actions. Adrian Werner, who runs his own business and is the driving force behind the Igersgdansk community, will talk about the tips and tricks of managing an Instagram account and will introduce the participants to the basics of mobile photography. A workshop on the effective use of hashtags and managing social media profiles will be held by Dominik Pokornowski, an expert in online communications at haipaa. Sebastian Łubik from will teach the participants to edit texts published on websites according to SEO and adapt them to WCAG 2.0 standards. The subject of open resources and the multitude of sources we can legally use will be explored by Karina Rojek from the City Culture Institute, editor of A workshop on preparing and designing apps will be held in Hackerspace Trójmiasto in the unusual Hackaton formula– an all-night meeting, during which an interdisciplinary team is working on several projects at the same time. The GLAMWIKI Association will hold a workshop on editing articles and Wikimedia Commons. The course will end with a seminar entitled Remixing culture – the do’s and don’ts, during which the participants will talk about remixing works of art, copyrights, the public domain, ethics, artistic freedom and how to reconcile all of the above.

Organizational information

The course will be held in March and April 2018. Classes will take place every two weeks, on Saturdays and Sundays, at the City Culture Institute (room 209, 2nd floor). Workshop weekends: 10-11/03, 24-25/03, 7-8/04, 21-22/04. The price of the whole course is PLN 600.00 + 23% VAT (PLN 738.00 gross). Register online at (registration is open subject to availability).

Each participant will receive a certificate of completing the course. The City Culture Institute is a training institution entered in the Register of Training Organizations kept by the Provincial Labour Office under no. 2.22/00102/2017. Classes will take place in a small group of 20 participants, who will have an opportunity to get to know each other throughout the course.

For more information about recruitment and the rules and regulations of the course, go to The contact person is Karina Rojek:

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